I own an Apple computer. Actually, two. And in my honest assessment, they are probably the best purchases I have ever made in my life.

And I think that a lot of people feel the same way. Apple has taken a quantum leap in terms of designing products that are highly desirable. It’s for this reason that there are Apple “fanboys” who just live and die for Apple products.

But of course, this post is not about Apple. It’s about Jesus, but how so?

Well, I was reflecting on the fact that Apple is unbelievable at designing products that pique at the human senses for something that is beautiful. In terms of consumerism, they are absolute geniuses. In fact, I find that the longer we (as an American culture) are operating within a highly consumeristic culture, the better we’ll be at putting out products that will get people absolutely hooked/addicted/in love with.

Then I thought about how the human frame was not meant to be awed by man-made products. Our senses were meant to be awed by an awesome beautiful God. For this reason Solomon says something very profound in Ecclesiastes: “The eye is not satisfied with seeing, nor the ear filled with hearing.” Ecc 1:8

And as we move towards consumeristic perfection, there is going to be a battle for us to be fixated by the beauty of man and man’s products [idolatry] or to be fixated by the beauty of Jesus [worship].

This is not a tirade against Apple or any particular brand, this is an encouragement that we could be fixing our eyes on what is Better instead of being casually consumed by companies who want us to believe that their products are the most beautiful things on planet Earth.